Kevin has advised Fortune 500 CEOs, Marine Corps generals, and members of Congress. But he was not always so successful.
Kevin started his first company when he was 22 years old. He couldn’t afford both an apartment and an office, so he rented an office, slept under his desk, and showered every day at the YMCA.
Kevin tried one business model after another, including selling software, creating computer games, and building computers for sale. Although he worked as hard as he could, nothing succeeded. A year later, his company had failed and he was deeply in debt.
Kevin learned two important lessons. The first lesson was that hard work does not necessarily lead to success. (Can you think of an example of this?)
The second lesson was that he had been chasing multiple random product ideas without any focus, and it just wasn’t effective.
Kevin realized that what he needed to do was to focus and dedicate himself to a single target market. Once he made this shift, his business began to take off.
Today Kevin is a top performance productivity expert, with multiple income streams.
Kevin Kruse was recently interviewed by one of my favorite bloggers, John Lee Dumas, and you can access the interview here.
Kevin is the author of 15 Secrets Successful People Know About Time Management: The Productivity Habits of 7 Billionaires, 13 Olympic Athletes, 29 Straight-A Students, and 239 Entrepreneurs.
One of my favorite tips from Kevin’s book is to throw away your “To Do” list and schedule all of your tasks on your calendar.